The science of fragrance

Seven is proud to sponsor IFRA UK’s third annual Fragrance Forum which takes place later this month.  Exploring the influence our sense of smell has on how we perceive the world around us, this thought-provoking event will encompass both the conscious and unconscious cues that can affect our behaviour.

The speaker line up includes some of the most respected experts from the fields of psychology, sensory research, consumer insights, marketing and product design.  A series of presentations will address key aspects of this complex issue including cross-modal interactions between vision and touch, neuroscience, the involvement of our emotions and subconscious response to body odour, as well as the impact of behaviours on product design, communication and choice.

The event takes place on 10am – 4pm on 17 October at The Royal Society, London. To find out more, please visit the IFRA UK website here

We hope you will join us for what promises to be a positive learning experience.

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