Seven in the spotlight at WPC 2014

We are delighted to report that Kate Williams, creative perfumer at Seven Scent, will be participating in the World Perfumery Congress (WPC) at the Centre International Deauville, France, in June.

Kate will join other thought leaders for a panel discussion focusing on ‘Growth Markets: Africa and the Middle East’.  Scheduled to take place on 11 June, the session promises to cover the opportunities, limitations and business dynamics of operating in these challenging regions.

Kate will share her experience of creating fragrances for consumer products in Africa which not only embrace the latest trends, but also consistently perform in contrasting and often difficult environments.

A bi-annual educational and networking event, the WPC brings together fragrance industry experts, suppliers and brand owners to discuss opportunities and innovations.  You can find further details on the 2014 conference programme and information on how to register here.