On trend fragrances for AW 2014-15

Seven’s latest fragrance trends forecast has generated widespread interest from the media, with our insights reported in many leading industry publications.  Carried out twice a year, our global research spans the creative worlds of fine fragrance, fashion and design – and this month we bring you an early insight into what to expect from fragrance this time next year.

With the change in weather comes a shift towards warmer notes and the use of more intense variations of current favourites, plus the new and interesting introduction of spirit accords. We predict four stand out trends:

  • Return of the rose: offering a dark and dramatic interpretation of the rose, which appears for its third season, this rich, velvety and spicy fragrance is coupled with intense notes of saffron and oud.
  • Very berry: a true autumnal ingredient, dark, rich, plump and juicy berries add depth to fragrances.
  • Scents of spirits: gin-like notes of juniper berries and the smoky aromas of whiskey and rum, add complexity and a sophisticated edge.
  • Concentrated creations:  an opulent take on popular fragrances, the darker and spicier compositions feature patchouli and amber.

Our research also enables us to develop our own unique interpretation of these trends in the form of three distinct fragrance directions, with each collection offering a masculine and feminine positioning:

  • Futuristic Folklore: an eclectic, warm, rich and spicy fragrance, inspired by a vibrant, multi-cultural world.
  • Augmented Authenticity:  appealing to the digital generation, an energetic kaleidoscope of fruity berries, heady floral accents and warm base of sandalwood and musks.
  • Engineered Evolution: a strong, bold construction where oil soaked leather and urban woods lead to a sculptured base of metallic musks and amber resin.

 If you would like to find out how we can help you stay on-trend next season, please do get in-touch.