Fragrance Forecast Autumn-Winter 2013/14
As the fashion world reflects on London Fashion Week, we are one season ahead with our forecast for the key trends influencing next year’s autumn-winter fragrance collections.
This season always encourages more intense, heavier, longer lasting fragrances to evoke a feeling of warmth and comfort during the colder months. These traditional notes will still be evidence but we have identified a number of creative fragrance accords which are growing in popularity with consumers and look set to influence direction.
Based on research into the world of fashion, design and fine fragrance, our bi-annual Fine Fragrance Report predicts the following fragrance notes will play a key role in autumn-winter 2013/14:
- Tea accords: a move away from the classic or traditional green tea accords, towards a more unusual, sophisticated and rich fragrance.
- Wood accords: the rich spice of oud is softened in a partnership with rose; a classic marriage of materials from middle eastern perfumery.
- Leathers and suede: evoking a timeless elegance and quality in masculine scents.
- Spices: such as cardamom, cumin and saffron inspired by the Middle East.
- Amber: versatile and popular, it adds warmth and blends with oriental spices as well as soft musky notes.
- Red berries: rich and dark notes will deliver an autumnal feel.
Of course trends need to be interpreted into commercially viable concepts. Our experienced creative perfumers translate these emerging notes into fragrance families and bring them to life through our Seven retail ideas. We’d be delighted to talk to you about the inspiration behind these on-trend fragrances; created to inspire and appeal to aspirational consumers.
You can also see coverage of our trends forecast here.