Household & Laundry

Insight: Consumers are increasingly looking to extend the fragrance experience in their home. Everyday domestic chores can be transformed with a homecare product fragranced to trigger a connection with freshness, comfort and cleanliness.  We are focused on ensuring the chosen fragrance works not only in terms of the cultural context of the consumer, but also in the way the product is actually used.

Fragrance creation: Our ability to create fragrances suitable for challenging technical bases means that we have developed fragrance solutions for some of the world’s leading homecare brands.  Our portfolio includes fragrances for applications such as household cleaners, bleach, disinfectant, dishwash, air care and laundry products.

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