Insight: Fragrance creation for babycare products must give emotional reassurance and perform well across a wide range of different applications.  The scent must consistently deliver a gentle familiarity and feeling of security for parent and child.

Fragrance creation: Safety drives fragrance creation in this category.  Our portfolio of proven fragrances has been specifically developed for sensitive skins; offering mild formulas which satisfy consumer demand for on-pack claims.   This understanding of emotional response is more important than ever in babycare products, so we ensure you also benefit from our global insights and market knowledge; tailoring our delicate fragrance solutions to maximise appeal in your chosen markets.   We apply the same stringent levels of care across a growing range of products including baby wipes, oil, powder, bath, skin care and shampoo products.

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